Statistics related to free shipping and holiday shopping

Free shipping has quickly become the number one promotion that shoppers respond to. But don’t take our word for it, check out these 8 statistics that we dug up on the subject.

1. 75% of people prefer to shop with online retailers that offer free shipping, compared to 61% in 2007. (Source: Forrester Research, 2008)
2. Nearly 60% of respondents said free shipping was a “very important” factor in their decision to shop online. (Source: BIGresearch Survey)
3. 61 of the largest 100 online retailers offered free shipping as of the week of Monday, Nov. 10, 2008. (Source: Internet Retailer)
4. 60% of respondents indicated that free shipping was a reason they were more likely to shop online. (Source: Harris Interactive Survey, 2008)
5. 90% of respondents said free shipping offers would entice them to spend more online. (The Conference Board Survey, 2008)
6. 72% of consumers said that if an e-commerce site eliminated free shipping, they would use another e-commerce site that did offer free shipping. (comScore Survey, 2008)
7. 78% of online customers said prohibitive costs of shipping discouraged them from online purchases. (Source: E-tailing Group, 2008)
8. 43% of shoppers abandon their shopping carts because of unexpectedly high shipping charges. (Source: Paypal, comScore, 2008)

1 Comment to Statistics related to free shipping and holiday shopping

LISA
December 11, 2008

I will not pay for shipping. If a merchant can not cover a shipping charge for me for a normal sized item, then I will not shop there, cause there’s normally always someone else who will do it for free. I also will be looking for merchants to be rasing prices on on items to cover this “FREE shipping day.” If I see this I will leave the site immediately and not purchase anything. I know the things I am looking for and know how much it costs with out chipping, so I will know if they raise the price. In this time of hardships, We have to look for specials, and cheaper ways of getting through this holiday with out going bust. If Merchants want to help us do that and help them stay afloat them self, then they will stop charging these crazy prices for shipping. Sometimes they will charge more for the shipping then the item it self cost. I have never made a purchase with these merchants, and won’t in the future either.

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